Twitter today announced that it will start adding full-screen ads to its Snapchat Stories-like feature called Fleets. The company first introduced Fleets back in November last year. Gradually, it added new features and functionalities to the platform. More recently, it enabled users to add background images and videos to Fleet. Today, the company announced that Fleets are getting ads.
“Fleet ads are full-screen billboards for advertisers…Fleet ads are all about connecting your message with the everyday. Fleet ads are a space for brands to be creative: go behind the scenes, have a creator take over your account, or share a hot take,” Twitter wrote in a blog post.
Fleet ads will appear in full-screen vertical format. They support both images and up to 30-second long videos with an aspect ratio of 9:16. Advertisers will also be able to add a ‘swipe-up’ call-to-action.
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“For Fleets ads, advertisers will get standard Twitter Ads metrics including impressions, profile visits, clicks, website visits, and more. If the creative is a video, we will report on video views, 6s video views, starts, completes, quartile reporting, and more,” the company added.
Fleet ads are debuting with a handful of advertisers for people in the US via the company’s iOS and Android-based apps. The company hasn’t shared the pricing of the service yet.