Flipkart on Monday launched a contactless, QR-code-based payment facility for all its pay-on-delivery shipments.

Consumers who opt for cash on delivery can use this facility, scan the QR code attached to their purchase and make a digital payment for their order through any UPI app at the time of delivery, a statement said.

This will help those consumers, who opted for cash on delivery, who can use this facility to scan the QR code attached to their purchase and make a digital payment for their order through any UPI app at the time of delivery.

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The payment method not only ensures greater safety for consumers at a time when they are looking to minimise personal contact but also addresses the trust deficit that many consumers might face, the statement said.

The payment constructs and in-house fintech innovations of Flipkart are empowering new-to-internet customers and helping bring the next 200 million users to the platform, it added.

“As the lines between e-commerce marketplace and fintech continue to converge, it becomes imperative to solve for customers’ evolving needs and attitudes. While the pandemic has urged several consumers to make a shift to online shopping, some trust deficit during checkout remains in pockets,” Flipkart Head – Fintech and Payments Group Ranjith Boyanapalli said.

With ‘pay-on-delivery’ technology, Flipkart wants to ensure that customers have peace of mind with their payments and at the same time can shop within the safety of their homes, he added.

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The number of UPI-based payments has witnessed a steady rise over the years, with offline person-to-merchant transactions accounting for 42.5 per cent of all UPI transactions in December 2020, Flipkart said.

Citing NPCI data, the e-commerce major noted that the pandemic has accelerated the adoption of UPI payments, with 2.64 billion transactions recorded in April 2021 – a 100 per cent increase over the previous year.



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